Privacy Policy
Version 1.1 – Last updated on [21/10/2025]
At Lelakuh, we value your privacy and are committed to protecting your personal data.
This Privacy Policy explains what information we collect, how we use it, and what rights you have.
By using our website and services, you agree to this Privacy Policy.
1. Data Controller
Lelakuh is responsible for processing personal data as described in this Privacy Policy.
Company name: Lelakuh
Chamber of Commerce (KvK) number: 85410322
Email: info@lelakuh.com
2. Information We Collect
We may collect the following categories of personal data:
- Identification details: name, email address, phone number, shipping address.
- Usage data: IP address, browser type, device information, and pages visited.
- Payment data: order number, transaction ID (we do not store full credit card or bank details).
- Communication data: messages you send to us via email or contact forms.
3. Purposes of Data Processing
We process your personal data solely for the following purposes:
- To process and deliver your orders.
- To handle payments securely.
- To improve our website and overall user experience.
- To send newsletters and marketing communications (only with your consent via double opt-in).
- To comply with legal obligations, such as tax and accounting requirements.
4. Legal Bases for Processing
We only process personal data when there is a valid legal basis to do so:
- Performance of a contract (e.g., order fulfillment and delivery).
- Consent (e.g., newsletter subscriptions or marketing cookies).
- Legal obligation (e.g., maintaining records for tax purposes).
- Legitimate interest (e.g., analyzing website traffic to improve our services).
5. Data Retention
We retain personal data only as long as necessary for the purposes it was collected, unless a longer retention period is required by law.
- Order and payment data: 7 years (statutory tax retention period).
- Newsletter data: until you unsubscribe.
- Communication data: as long as needed to handle your request or inquiry.
- Usage data (cookies): depends on the type of cookie (see Section 7).
6. Sharing Data with Third Parties
Your data will never be sold.
We share personal information only with third parties that are essential for our services, such as:
- Payment providers: e.g., Mollie, Shopify Payments.
- Logistics partners: e.g., PostNL.
- Technical partners: e.g., Shopify (for hosting and webshop functionality).
- Marketing partners: e.g., Klaviyo (email marketing), Meta (ads), TikTok (ads).
We sign Data Processing Agreements with all partners to ensure your privacy is protected.
7. International Data Transfers
Some of our service providers are located outside the European Economic Area (EEA), such as Shopify (Canada/US), Meta (US), TikTok (US), and Klaviyo (US).
Whenever data is transferred outside the EEA, we ensure appropriate safeguards are in place, such as EU Standard Contractual Clauses (SCCs).
8. Data Security
We take appropriate technical and organizational measures to protect your personal data, including:
- Encrypted (SSL) connections.
- Secure servers and storage.
- Strict access control and strong passwords.
- Regular software updates and security monitoring.
9. Cookies
Lelakuh uses cookies to improve website functionality, analyze visitor behavior, and display personalized advertisements.
What are cookies?
Cookies are small text files placed on your device when you visit a website. They help the site function properly and provide insights into how visitors use it.
Types of cookies we use:
Functional cookies
Essential for the proper operation of the website (e.g., remembering your shopping cart).
No consent is required for these cookies.
Analytical cookies
Used to collect anonymized statistics about website usage.
These are only placed with your consent.
Tracking & marketing cookies
Used by us and third parties to analyze browsing behavior and show relevant ads.
They help tailor marketing campaigns and measure their effectiveness.
We work with:
- Meta (Facebook & Instagram Ads) – targeted advertising, retargeting, campaign measurement.
- TikTok Ads – campaign optimization and audience relevance.
- Klaviyo – personalized email campaigns and behavioral analysis.
Tracking cookies are only activated after you give consent through our cookie banner.
Managing cookies
You can delete or disable cookies anytime in your browser settings.
Please note that some parts of the website may not function properly if cookies are disabled.
10. Your Rights
You have the following rights regarding your personal data:
- Right of access (to see what data we hold).
- Right to rectification (to correct inaccuracies).
- Right to erasure (“right to be forgotten”).
- Right to restrict processing.
- Right to object to processing.
- Right to data portability.
You can exercise these rights by contacting us at info@lelakuh.com.
We will respond within one month of your request.
11. Complaints
If you have concerns about how we handle your data, please contact us first — we’ll do our best to resolve the issue.
You also have the right to file a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) via www.autoriteitpersoonsgegevens.nl
12. Changes to This Policy
We reserve the right to update this Privacy Policy at any time.
The latest version will always be available on our website.
We encourage you to review this page regularly to stay informed about how we protect your data.